What's so special?

False economy and the search for more profit have unpleasant consequences.

It is at the expense of quality, people and nature.

Much coffee is bought in the country of origin by a purchasing organization from a large number of small (poor) farmers. Their small Lotes go on a big pile and eventually end up at a coffee trader in Europe. Even many small roasters buy this bulk coffee.

As long as you don't know exactly what's in the bag or which farm it comes from, there is no traceability.

So you don't know how the workers are paid, or how they treat nature. And mixing all kinds of coffees together doesn't do the taste any good. Think of wine. Every batch of coffee is different and is processed differently.

The purchasing organization uses a quality mark and a nice story to make people believe that everything is wonderful. And the good marches quickly make it attractive.

But when we realize how labor-intensive coffee is. How important the processing method is for the taste. Just like keeping the different types separate. Then we know that cheap is far from a good buy.

Our solution: A conscious consumer, transparent chain, and direct trade.

Our advice:

Know what you are buying.

- What kind of coffee bean is in the bag?
Not a country or a region but which coffee variety it is exactly.

-Who is the farmer?
Not an organization that buys coffee from various farmers, but a name and a farm that you can visit.

- When was it roasted?
Roasted coffee becomes good after 3 days, and old after 2 months. You can taste it!

Treat yourself to something special. Even if it costs a little more. Because life is too short for bad coffee!